“The estate of Alla Nazimova, comprising three acres in Hollywood, has been transformed into a magnificent hostelry to be known as ‘The Garden of Alla.’”
– Los Angeles Times, November 21, 1926
In its 18 months in business, the hotel’s branding name-checked its owner – the “Garden of Alla.” Nazimova was an international style icon. The branding associated the hotel with her glamour and sophistication. The name positioned it in the marketplace: The Garden of Alla was a celebrity-owned hotel that catered to celebrities.