3. MAGNIFICENT HOSTELRY

Museum Without Walls
Ad for the Garden of Alla, 1927
Ad for the Garden of Alla, 1927

“The estate of Alla Nazimova, comprising three acres in Hollywood, has been transformed into a magnificent hostelry to be known as ‘The Garden of Alla.’”

– Los Angeles Times, November 21, 1926

In its 18 months in business, the hotel’s branding name-checked its owner – the “Garden of Alla.” Nazimova was an international style icon. The branding associated the hotel with her glamour and sophistication. The name positioned it in the marketplace: The Garden of Alla was a celebrity-owned hotel that catered to celebrities.

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